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BEANS AIR
Production 2020
Entry level true wireless earbuds.
ID design and explore CMF with limited cost.
Define and enhance the product line.
for thecoopidea
Beans Air, true wireless earbuds for thecoopidea 's 2020 entry line, targets the younger market and develops a language for the product line. The project aims to create an affordable, outfit-friendly, unisex, and clean product for young consumers. On the product quality, we included USB-C charging, a small ear-friendly earpiece, paintless finish and full touch control under a tight budget, making it a good value environmentally friendly product.
We studied the target group and figured out the characteristics and their common point on outfit style. Realizing the fact that most would prefer simple and clean items that is easy to match the everyday style and be expressive with color and accessories. We decided to create a clean, minimal , unisex, friendly design in a more causal tune with a characteristic CMF that aligns with the brand's entry line
In order to achieve a paintless straight out from the mold finishing, a parting line is not an option. Because of the puffy shape nature, it was quite a design challenge to balance the visual roundness and the 1.8 draft angles. It took us over 30 versions of CAD exchange with the engineer. End result is a compact puffy form with maximized internal usage.
